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It’s the Technology, Stupid

So here I am at the fall meeting of ALA muckety-mucks (division presidents and councilors, Executive Board, etc.) and we’re finally getting down to brass tacks: as an association, what drives us, and what holds us back?

It was gratifying to hear nearly every division say: technology. (Not the only answer, but a biggy.) We don’t have enough of it in ALA, it’s not good enough, it’s not fast enough, there aren’t enough ITTS staff, etc.

Budgeting for technology has improved, but not enough. This is still an association that doesn’t equip its mobile staff with laptops or even Blackberries. This is still an association (of information professionals!) that was largely unautomated even five years ago. This is also the association that in the name of budget efficiencies bought the content management system from hell and then had too few people to implement it. As for the ALA website, it needs the kind of help that only money can deliver.

Yet it’s the technology that can enable 66,000 members to communicate, do business as an association, share ideas and activities, teach one another, and in the area of information technology, make us leaders instead of followers. It’s the technology that will make us relevant to the next-gen librarians who grew up with it.

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