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Reviews and their Discontents

I like to say that I heart user reviews on websites, but that’s not across-the-board accurate. I am smitten with the reviews on epicurious.com, even when they’re not that useful; I groove on the reviews on Amazon.com, as long as they are useful; I avoid the reviews on imdb.com; and I am unmotivated to add reviews to Open Worldcat.

Even at that, I can parse out my assessments about site reviews. Epicurious gets a high rating from me because the reviews are generally brief but intense, like this recipe for baby back ribs, with the give and take I’d expect from home cooks. But the entries should have a “?” rating option so that users with questions don’t give a recipe zero stars, which can skew its rating badly. Still, I give Epicurious points for the personal notebook feature–even though I don’t use it. I wish I could have a way to track reviews of recipes I have commented on or where I find the reviews interesting.

I also routinely check the Amazon reviews of books, and sometimes contribute reviews as well. I’m not discouraged by lunkhead reviews; I keep reading Amazon reviews even if the last item I viewed didn’t have helpful user input. I’m one of 203 reviewers for Jarhead, which has had brisk reviews falling across the spectrum. As far as I know, I can’t subscribe to this item to track its reviews, or otherwise follow “who’s saying something I’ve said something about.” That’s one of my complaints about Open Worldcat, so you’d think I’d have the same complaint about Amazon. Is it a “critical mass” issue–that I understand users are reading my reviews on Amazon in a way they aren’t (or so I suspect) on Open Worldcat? Does it have to do with my ability to see everything I’ve reviewed, as opposed to my sense on Open Worldcat that I’ve released a minnow into the ocean? (Also, am I the only Amazon user who has to curb the impulse to rate a review unhelpful if I disagree with it?)

I don’t precisely understand why I find the reviews on imdb.com to be generally worthless. I read cookbooks, and think I’m reasonably food-smart, so it’s not as if an Epicurious review where someone says they substituted Cool Whip for heavy cream is a nuance I miss. I don’t confuse Amazon readers with the New York Times Book Review. Yet I assiduously avoid the personal reviews on IMDB, skipping directly to the “external reviews” and then to my favorite reviewers. Would I feel the same about Epicurious if well-known chefs weighed in on the recipes in a special “external reviews” section? (“Thumbs down from Nigella…”) Or (factoring in my experience on Amazon) is it that the recipes:movies analogy is a fallacy?

Then again, maybe it’s all personal, and user by user the response is much different. Does anyone know?

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