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ALA’s Boot Camp

A Wandering Eyre reports from inside ALA’s Library 2.0 “camp” :

“ALA wants to make spaghetti. It is cheap, easy, and can feed a crowd, but they do not take the time to look around and realize that anyone can make spaghetti. ALA thinks that all good things come from companies and big dysfunctional organizations, so they contract a company to create a recipe for spaghetti. ALA does not understand that it could have relied on its two chefs, Jenny and Michael, to make spaghetti on their own and thus pay an outrageous sum of money for a recipe for spaghetti which should have been, essentially, free.”

I won’t flog this issue to death, but these observations are uncannily close to my experiences within ALA. “Jane’s” conclusions could apply to many ALA projects, from the gigundo web site redesign fiasco that four years later we’re still paying for, to the monstrously unusable conference event planner, and on to American Library’s selection of that hideous “ebrary” software (sorry, AL).

ALA has two trainers who know what they’re doing; add a small contract for the content services–the blog, a wiki, etc.–and they’d be done. The trainers know what’s most likely to be used in libraries, and they know what they like to work and teach with. That’s part of their expertise as teachers. But–to continue the cooking metaphor–ALA can’t just make tiramisu: they have to make tiramisu and then ruin it by slathering on a thick layer of Betty Crocker chocolate frosting, because how can tiramisu be any good considering it only has ten simple ingredients, none of which are corporate brands?

This issue intrigues me (and trust me–the off-blog discussions are quite frisky) me not only because it is classic ALA dysfunctionalism, but because more broadly it’s endemic to our profession. Take “virtual reference.” I think the primary appeal of VR software to most librarians is that it’s expensive, cumbersome, and peculiar enough to dignify what should be the very simple task of answering questions over the Web. Start talking about seats and stats and scheduling and all the functionality “needed” to do VR: if librarians were inventing reference from the ground up today, it would take another twenty years, untold meetings, and vast outlays of library funding before anyone sat at a desk and allowed a user to approach with a question–and half the time the user would crash to the floor before she got an answer.

Heck, for a very reasonable fee, I would have consulted with Jenny and Michael and then provided a “technology package” for ALA that would have made everyone happy (at least as happy as groups ever are). A web hosting account, a registered domain, a group blog with everyone pre-registered, several other blog installations where the trainers could compare and contrast blogging software, a wiki or three, a Flickr Pro account, a YouTube account, and a suite of software such as Audacity, SecureFTP… most of it free, some of it open source (which isn’t “free,” it simply incurs its costs in different ways–but that’s another discussion), all of it easy.

Anyway, good on Jenny and Michael to teach, no matter how challenging the environment. Good on the biblioblogosphere to give us a place to share and discuss. Maybe next time we’ll let spaghetti be spaghetti, and refrain from frosting the tiramisu.

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