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Usability and the 2004 Election

Jakob Nielsen’s Alertbox for November 8 argues that usability factors–particularly how the two candidates used newsletters–helped elect Bush: “In summary, Kerry used his newsletter to collect money. Bush used his to increase voter turnout, and he won because he was better at turning out his base. Understanding the strength of email newsletters thus directly contributed to Bush’s victory, so his Internet team can claim some credit for the outcome.”

I was bombarded by Dems requesting money, and was also disappointed when I filled out a volunteer form and never got so much as a “thanks but we’re concentrating on swing states.” Things to keep in mind!

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