I posted to various lists, but you may not have seen this. For an article for a general-interest online IT magazine (yes, your name in lights outside LibraryLand!), I’m looking for pointers (anecdotes, horror stories, success stories…) on how vendors and PR folks can best market or pitch their products to IT managers — what approaches work, and which ones don’t. (Kind of ironic considering yesterday’s post, though that works in the angle of how hard it is to communicate in a world where we have become very cautious!)
I have some great input, but feel free to add to the joy, no later than this Friday, July 13 (hmmm…). You can comment publicly, privately (just say you don’t want your comment published), or via email, kgs at freerangelibrarian dot com .
Posted on this day, other years:
- All the lonely MOOCers. Where do they all come from? - 2013
- My ALA Round-up and the Top Tech Trends Fail Whale - 2008
- Presenting: My Top Ten Warm Fuzzies - 2005
From ALA this year “When the session ended I was off to my first (and possibly last) vendor luncheon. The food was fine, but certainly nothing special. It was interesting to learn that EBSCO is coming out with a new product geared specifically towards community colleges, but they really need to change their pitch language. “We’re going after small publishers†makes me think you’re out to destroy them, not make more resources available in your databases. Yikes.”
Ellie, I laughed so hard a peppermint fell out of my mouth!
When the Paratext folks came to pitch Reference Universe, they kept saying things like “you don’t actually know what’s in your reference collection.” While that’s true for n00bs like me, we have some experienced reference folks who absolutely do know our collection by heart. Not a good way to sell an expensive database, people.