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God is Still Speaking; NBC and CBS are Mum

See “The UCC’s first 30-second television advertisement – part of the denomination’s new, broad identity campaign – began airing nationwide on Dec. 1, stating that – like Jesus – the United Church of Christ seeks to welcome all people, regardless of ability, age, race, economic circumstance or sexual orientation. … On the eve before the campaign’s launch, negotiations with CBS and NBC broke down, after the networks deemed the UCC’s all-inclusive message as ‘too controversial.'”

(Marketing factoid: churches in the South and Midwest reported an influx of newcomers the Sunday after the ad first aired–over 50 in one Florida church.)

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